Jerry Joy
Digital Strategy & Analytics Consultant | Transforming Data into Strategic Action
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Professional Summary
Digital Strategy & Analytics Consultant with 8+ years of experience spanning UK, EU, and APAC markets. Demonstrable success in optimising digital channels, accelerating product adoption, and leading cross-functional teams across retail, banking, insurance, and public sectors.
Specialist in translating complex data sets into actionable strategic insights, driving inclusive, data-driven transformation that delivers measurable business outcomes. Proven track record of enhancing customer engagement and operational efficiency through analytics excellence.
Core Competencies
Analytics & Insights
Data visualisation, AI applications, performance tracking, and strategic reporting
Product Excellence
Product enablement, adoption strategies, lifecycle management, and UX collaboration
Digital Strategy
Channel optimisation, marketing campaigns, SEO, and conversion improvement
Leadership
Cross-functional teams, agile delivery, stakeholder engagement, and project management
Career Highlights
89%
Data Accuracy
Improvement in GA tracking across UK and EU brands
15%
Conversion Uplift
Through UX optimisation and analytics-driven redesign
30%
Efficiency Gain
Enhanced onboarding through training dashboards
2x
Awards
Smart Team Award for excellence in digital delivery
Professional Experience
1
Digital Growth & Insights Strategist
Independent Consultant | Self-employed, New Zealand
Apr 2025 – Present | Remote
I build and simplify digital ecosystems where strategy, AI, and human insight meet. My work blends digital growth, brand strategy, automation, and research — helping turn ideas into real outcomes that drive both performance and purpose.
  • Design growth and brand strategies powered by AI & automation (n8n, Notion, data tools)
  • Create research-driven content on AI, digital identity, Data, Digital Marketing & governance
  • Build Docglphy.com — my digital insights hub connecting strategy, design, and ethics
  • Share ideas across LinkedIn, YouTube, and Instagram through storytelling and short-form media
Focus Areas: AI Marketing | Digital Transformation | Brand & Ops Strategy | Automation | Data Ethics | Storytelling
2
Digital Managing Consultant
The Smart Cube (WNS), United Kingdom
Oct 2022 – Mar 2025 | B2B Retail E-commerce
Led digital performance strategy for Sainsbury's UK e-commerce platforms, driving conversion and customer engagement across web and app. Delivered strategic insights using Google and Adobe Analytics, supporting UX optimisation and marketing attribution whilst managing offshore teams.
  • End-to-end analytics implementation and audience segmentation
  • Product adoption through customer-centric improvements
  • Performance dashboards and training materials development
3
Web Analyst
DSPL (ComfortClick), India
Sep 2020 – Aug 2021 | UK, EU, Australian Markets
Spearheaded product enablement and performance analysis across three high-traffic websites. Conducted A/B testing, wireframe analysis, and customer journey mapping to improve engagement. Delivered insights for SEO, paid media, email, and affiliate campaigns.
  • Multi-touch customer journey optimisation
  • Strategic recommendations for visibility enhancement
  • UX and product team collaboration
4
Account Executive
Logicserve Digital, India
Sep 2017 – Aug 2022 | BFSI & Retail Sectors
Managed digital campaigns across diverse industries including BFSI (Aditya Birla Capital, Bajaj General Insurance), travel, sports, and retail. Implemented campaign tracking using GTM across multiple platforms, ensuring accurate performance reporting and strategic alignment.
Technical Expertise
Analytics & Tagging
Google Analytics, Adobe Analytics, GTM, Tealium, Hotjar, SQL for AI-driven insights and robust data ecosystems
Data Visualisation
Power BI, Tableau, Looker Studio, Adobe Workspace to communicate AI-generated insights and support informed decision-making.
Marketing SaaS Platforms
Google Ads, Meta Ads, SEO, HubSpot, Email Marketing, Cloud CRM, Affiliate Platforms leveraging AI for optimized campaigns across digital ecosystems
Web & Project Tools
BrowserStack, HTML, Dreamweaver, Jira, Confluence, Microsoft Office Suite, Canvas, Trello for efficient digital project management and ecosystem development
Automation & AI Tools
n8n, Notion, ChatGPT, Claude, Midjourney, Zapier, Make.com, HeyGen and other relevant automation platforms
Education & Qualifications
01
MSc Digital Marketing
UCD Smurfit Graduate Business School, Dublin
2021 – 2022
Corporate Strategy Management, Analytics and Insights, Neuromarketing, Programmatic Attribution, Omnichannel, Advanced Analytics, Big Data
02
MBA
Bangalore University, India
2013 – 2015
Specialisation: Finance & System
03
BBM
Bangalore University, India
2010 – 2013
Specialisation: Finance
Professional Certifications
  • AI Fundamental [IBM Skill Build 2025]
  • Lean Six Sigma [iACT 2017]
  • Quality Management [iACT 2017]
  • Data Science Prodegree [2018]
  • Mimic Consumer Behaviour - Stukent [2021]
  • TV Masters - Thinkbox [2021]
What Others Say
Connect with me on LinkedIn to discover recommendations from colleagues, clients, and industry professionals who've experienced my work firsthand. Their testimonials highlight my strategic thinking, technical expertise, and collaborative approach to digital transformation.
"Jerry's ability to translate complex analytics into actionable insights consistently drives measurable business outcomes."
"A strategic thinker who combines technical excellence with exceptional stakeholder management skills."
Let's Connect
Based in Palmerston North, New Zealand, and available for opportunities across APAC, EU, and UK markets. Whether you're seeking a strategic consultant to optimise digital channels, drive product adoption, or lead data-driven transformation initiatives, I'd welcome the conversation.
Contact Details:
  • Phone: +64 223681522
References available upon request
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